CradlePoint, a leading router brand, showcased its new ARC MBR1400LE Router with an integrated modem at the National Retail Federation Conference. This new router is meant to promote pop-up merchandizing.
CradlePoint has the ability to support different operational and transactional retail applications wirelessly. This gives retailers the liberty to create specific retail slots wherever there is a broadband signal.
Retailers have slowly become enamored by pop merchandizing, which is both inventive as well lucrative. Pop-up stores allow the retailers to reach to their customers and promote their brand. The most recent versions of pop-up stores are dependent on the speed and reliability offered by CradlePoint Solutions that help in the creation of more detailed displays, high-quality signage, better POS (Point of Sale), and on-the-move business capabilities. Retailers even get the opportunity to speak to their customers.
"Pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike," noted George Mulhern, CEO of CradlePoint. "Growth in mobile broadband technology is expanding the possibilities and diverse applications for mobile pop-up. CradlePoint's portfolio of 3G/4G network solutions has attracted established retailers and national brands to rely on CradlePoint to deliver reliable, secure, and easy-to-deploy connectivity that puts temporary or mobile retail locations on par with their more permanent counterparts."
CradlePoint's display of instant pop-up store highlights the ability of retailers to create and partition their wireless connectivity in order to support both operational as well as transactional connections and provide consumers with access to public Wi-Fi at the same time.
To read the official press release, click here.